Oracle Responsys implementation and AI

We start with the campaigns you want to run, and work back to the data, the templates and the programs that make them possible.

Implementation

We set up Responsys accounts, programs, templates and data flows. That means agreeing how customer records arrive and how often, how lists and profile data are structured, how programs are built and who approves what, so that marketers can launch campaigns without asking IT each time.

Campaign design

We design email, mobile and cross-channel campaigns with reusable creative. Reusable templates and content blocks let your team produce a campaign in hours instead of days, and keep the brand consistent across channels and markets.

CDP and CX integration

Campaigns are only as good as the audience behind them. We use Unity CDP segments and Fusion customer data to target accurately, and we connect Responsys to your CRM and commerce systems so that what customers do after a campaign comes back to marketing.

Data, consent and preferences

Customers expect to be asked, and to be listened to. We set up preference and opt-out handling, suppression lists and consent records so that the right people are contacted, and so that you can show how you handled each choice.

Optimisation

We improve deliverability, templates and program performance. That covers sender reputation and authentication, how templates render across devices and mail clients, and how programs behave under load. Small fixes here often move results more than a new campaign does. We also review how many messages each customer receives, because fatigue costs more than a missed send.

Measuring results

We set up the reporting that shows what each campaign did: delivery, opens, clicks and the actions that follow. The aim is a short list of numbers your marketers trust and act on, rather than a dashboard nobody opens. We set targets with you, so that results are judged against something agreed.

Cross-channel journeys

Customers move between email, mobile and web, and campaigns should follow them. We design journeys that respond to what a customer does, for example a welcome series after sign-up, a reminder after an abandoned basket or a re-engagement series for customers who have gone quiet, and we make sure the channels do not contradict each other.

Testing before you send

A mistake sent to a million people is expensive. We build testing into the process: seed lists, previews across devices and mail clients, link and personalisation checks, and approval steps, so that errors are caught before an audience sees them.

How we work

We begin with the campaigns and customer journeys you want to run this year, and then work back to the data and the platform setup they need. We build in small steps, test with real audiences in a safe way and train your marketers as we go, so that they own the platform when we step back.

What you get

A configured Responsys account, connected data flows, programs and templates your team can reuse, reporting your marketers understand, documentation of how it was set up and a plan for improving results after launch.

When customers talk to us

Customers usually come to us when they are setting up Responsys for the first time, moving from another email platform, struggling with deliverability or slow campaign production, or connecting Responsys to a customer data platform.