Oracle Eloqua implementation and optimisation

Innovacx is an Oracle partner that implements and optimises Eloqua, and connects it to your CRM so that marketing and sales share one view of every lead. We begin with the buyer journey you want to support, and set the platform up to serve it.

Campaign design and execution

We design and run targeted campaigns across email, social media and the web. That includes the audience logic, the landing pages and forms, the email series and the rules that decide who receives what, so that a campaign you can describe in a sentence is one your team can build in a day.

Lead nurturing

We nurture leads with automated programmes, and refine your marketing strategy as results come in. A nurture programme should respond to what a prospect does, not only to a calendar, so we build programmes around behaviour and agree with sales when a lead is ready to hand over. We review nurture programmes regularly, retire the ones that no longer perform and replace them with better ones.

Customer data management

We manage contact and customer data effectively inside Eloqua: the fields you need, how contacts are matched and merged, how forms write data, and how duplicates and bad records are handled. Clean data is what makes segmentation and personalisation worth doing.

Campaign analytics

We analyse campaign performance to support better decisions. Reporting should answer questions marketing and sales actually ask: which campaigns produce conversations, which content moves a prospect forward and where leads stall. Where possible we tie campaign activity to pipeline and revenue, so that marketing is judged on outcomes.

Integrations

We connect Eloqua with your CRM and other applications, including through Oracle Integration Cloud. A lead that moves between marketing and sales without being retyped, and that carries its history with it, is one of the clearest returns from the platform.

Aligning marketing and sales

Marketing automation works when both teams agree what a qualified lead is. We help you write that definition down, build it into scoring and handover rules, and report on it, so that disagreements about lead quality become data rather than opinion.

Ongoing optimisation

We help you stay current with the platform's new features and integrations, and get the most from them. Many Eloqua estates grow by accretion, so we review what is running, retire what is not used and simplify what is complicated.

Forms, landing pages and web activity

Prospects show interest through forms, downloads and visits. We set up forms and landing pages that capture the right data without putting people off, and web tracking that connects anonymous visits to known contacts once they identify themselves.

Events and webinars

Events and webinars are a major source of B2B leads. We set up registration, reminders, attendance tracking and follow-up programmes, so that every attendee and every no-show is followed up in the right way and at the right time.

Training

We train marketers and administrators on your own setup, using your campaigns and data, and leave guides that new team members can follow.

How we work

We start by walking through your buyer journey, from first contact to handover. We then agree the data, the programmes and the reporting that support it, build in small steps and test with realistic audiences before anything is sent. Your team is trained as we go.

What you get

A configured Eloqua instance, programmes and templates your team can reuse, connected data flows, reporting that matches your definition of a good lead, documentation and a plan for continuing improvement.