Back iRAS

Traditional marketing focused on Customer Communication - Modern marketing focuses on Customer Engagement.

Oracle Responsys Marketing Platform offers compelling value-proposition for Siebel customers: Marketing Orchestration, Event-triggered messaging, Support for digital channels (Web, Mobile and Social), Behavioral Segmentation and Superior UX to name a few.

Innovacx developed iRAS (Responsys Aware Siebel) - an Oracle validated connector that integrates Siebel and Responsys to enable Siebel customers benefit from the synergies between the two solutions seamlessly

  iRAS seamlessly integrates Siebel and Oracle Responsys Marketing Cloud to empower marketers and loyalty program managers deliver personalized customer experiences across digital touch-points in order to maximize customer engagement, loyalty and profitability.  

Architecture